ADVENTURE ICON SCOT HARDEN JOINS FORCES WITH FIRST GEAR

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AMA Hall of Famer to Serve as Brand Ambassador and Official Test Rider.

Irvine, CA (July 22nd, 2019) –FirstGear USA is proud to announce its partnership with Motorcycle industry veteran Scot Harden as a Brand Ambassador as well as an integral part of our test team. Scot will be representing First Gear at AMA Vintage Motorcycle Days, The Colorado 600, the KTM Adventure Rider Rally, AIMExpo, press functions and other activities throughout the year. In addition, he will be posting special features and blogs on his website and in social media about his experience with First Gear.  

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From the testing side, Scot logs a tremendous number of miles per year. Everything from short daily rides, to rides across the hot southwest desert, and up into the Rockies of Colorado. Scot’s experience evaluating product and putting it to use in some of the most extreme elements a rider will face, all while being able to provide detailed feedback is invaluable. While we have a great team here and test riders in place, it is always an honor to partner and work with someone like Scot that has amassed years of knowledge in every condition imaginable.  

 “I’m very excited to be working with the team at First Gear” commented Harden. “First Gear is one of the most iconic brands in all of adventure as well as sport touring motorcycling. They are currently making a serious effort to expand their product line and re-establish their position in the marketplace. Their goals align perfectly with my passion for adventure motorcycling and I look forward to helping them elevate the brand, and most importantly, develop product that adventure/sport touring motorcyclists will genuinely appreciate.”

About Scot Harden –From a racing perspective, the longer, the tougher, the more endurance and stamina required the more Harden excelled. In his quest to conquer the world’s most extreme off-road challenges he traveled throughout North and South America, Europe, and Africa, earning titles and building a reputation as one of the US’s most versatile off-road racers. He’s a multi-time Baja 1000, Baja 500, Parker 400, Las Vegas 400, SCORE and Best In The Desert Champion. In addition Scot is a three-time ISDE Medalist and member of the US Trophy Team. In 1987 he became the first American to win a North African Raid Rally when he won the Djerba Rally in Tunisia. In 2004 and 2005 he managed and rode for the Red Bull/KTM US Dakar Rally team finishing 17thoverall in 2005. In addition to his racing career Scot is a respected motorcycle industry executive playing key roles in companies like KTM, Husqvarna and Zero Motorcycles. He was inducted into the AMA Hall of Fame in 2008 and will be inducted into the Trailblazers Hall of Fame in 2020. 

 

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Chris Glaspell

The success of any online publication depends on the quality of execution, and
in this respect UpShift Online’s success is virtually assured.  It was founded by veteran motorcycle industry professionals: English-born photographer Simon Cudby, the premier photographer in the world of motocross, and Chris Glaspell, creative director with firms serving clients that include Suzuki, Yamaha, Kawasaki, Cycle World and Yoshimura. This, plus Upshift’s veteran editorial staff and unrivaled journalism, will gives readers unparalleled views of adventure motorcycling.