Boise, ID – October 10, 2016 – GMAX is proud to unveil a completely redesigned GMAX Helmets USA website optimized for a better user experience for both customers and dealers alike. The new United States GMAX website has been moved to a new location at to help eliminate confusion and assure shoppers they’re viewing products that are available in the United States.

Optimized for mobile, tablet, and desktop browsing, the new GMAX Helmets USA website makes shopping for a new helmet easier than ever. Featuring all-new detailed photographs of helmet models, improved descriptions and updated features, GMAX Helmets wants to take the guess work out of researching a new helmet. Customers can also find a wide variety of tools and information including detailed charts that showcase how to remove and install helmet shields or the best way to properly clean and care for your helmet. With a wide variety of street, snow and offroad helmets, in both adult and youth sizes, there are plenty of options with GMAX.

GMAX: Details Make the Difference
GMAX Helmets was founded over 15 years ago by a group of enthusiasts who partnered with a manufacturer dedicated to the production and development of high-quality helmets for the powersports industry. GMAX is committed to the production of safe, high-quality helmets at an affordable price. With a wide variety of models to choose from, GMAX strives to offer the best fit, finish, comfort, and value for your dollar. Standard features in GMAX helmets are often only found in much more expensive helmets; such as light weight, superior fit, premium ventilation, hard-coated shields, and removable/washable Coolmax® or Spa Soft® liners. It’s the attention to details that make the difference.

To browse products such as the rugged MX86 Offroad, FF88 Street, or the dual purpose GM11 Adventure, log on to the new

Chris Glaspell

The success of any online publication depends on the quality of execution, and
in this respect UpShift Online’s success is virtually assured.  It was founded by veteran motorcycle industry professionals: English-born photographer Simon Cudby, the premier photographer in the world of motocross, and Chris Glaspell, creative director with firms serving clients that include Suzuki, Yamaha, Kawasaki, Cycle World and Yoshimura. This, plus Upshift’s veteran editorial staff and unrivaled journalism, will gives readers unparalleled views of adventure motorcycling.