HONDA AND REVER ANNOUNCE PASS BAGGER CHALLENGE

Eagle, Colorado (June 29, 2017) — Honda and REVER are pleased to announce a one-of-a-kind consumer-engagement program called the Honda Pass Bagger Challenge. The free Challenge, which is hosted on the REVER mobile application and website, lists every rideable mountain pass in the United States and encourages riders to visit as many as possible. Technology within REVER automatically recognizes when a rider has snagged a pass summit and keeps track of their progress on a global leaderboard. As riders accumulate passes, they also unlock access to exclusive stickers and swag to show off their accomplishments.

“We are extremely privileged to have access to so many mountain passes in the United States,” said Justin Bradshaw, Co-founder of REVER. “From epic pavement, mellow fire roads, and even gnarly singletrack, there is so much to explore and there’s no better way to see it than on a motorcycle. We are extremely pleased that Honda has joined us in promoting these unique adventures on two wheels.”

Honda Pass Bagger Challenge: Get out and ride! 

Riding every mountain pass is a bucket-list accomplishment and a major undertaking. Until now, no-single resource has ever been assembled to organize and easily display all the passes a motorcyclist could ride. Having all of this in one place, plus the added benefit of automated scoring and friendly competition is really unique and motivating.  



The REVER app, available for free on iOS and Android, works in conjunction with the REVER website to help riders discover the world’s best roads, create custom routes, track epic rides, compete for bragging rights, and share their riding experiences across social platforms. Since the app launched in 2015, REVER users have tracked millions of miles on motorcycle rides in over 125 countries around the world. For more information, visit REVER.co.

Chris Glaspell

Upshift, 23986 Aliso Creek Road Suite 450, Laguna Niguel, CA 92677

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