100% ANNOUNCES NEW ARMEGA GOGGLE LINE

WORTH THE WAIT: 100% Unveils Next Generation ARMEGA Goggles

100% Takes All Three AMA Supercross Championships and Resets Benchmark for Motocross Goggles

San Diego, CA (May 8, 2019) – Fresh from clinching all three AMA Supercross titles last Saturday night (Cooper Webb, Chase Sexton & Dylan Ferrandis), 100% seized the opportunity to launch the revolutionary ARMEGA Goggle Collection today. These innovative goggles feature exclusive ULTRA HD optical lens clarity, previously unavailable in motocross goggles.

“The first time I tested them, I completed a lap and then pulled off the track” explained Cooper Webb. “It really is like you’re seeing everything for the first time; the track is SO vivid. So many details, it’s almost overwhelming. Once you ride a few more laps, you get used to it quickly and then it’s impossible to go back to original lenses. The ARMEGA helps you see more of what matters.”

Beyond clarity, the ARMEGA’s fused, dual-injection frame features six different retention points to completely secure the ULTRA HD lens in place. Additionally, the frame has two latching, push-lock (quick change system) points to ease lens swaps with a couple of simple clicks. This system locks the lens with full vertical andhorizontal security, making it the only goggle of its kind.

In the early days of the ARMEGA project, there was one expression – one sentiment – that kept echoing through the halls at 100%. Creative Director and co-founder Marc Blanchard stated, “If you want something you’ve never had; you have to do something you’ve never done.”

The ARMEGA’s frame incorporates a new sweat management system that collects and moves sweat away from the face foam and outside the goggle through an integrated sweat channel. Also, forced air intakes (in the frame) promote increased airflow to allow fog-free riding and reduced humidity as super plush triple-density foam helps cushion the goggle for a perfect riding position. 

“Motocross is the most brutal sport I know” explained motocross legend Bevo Forte. “With the ARMEGA, I am amazed to see how many solutions we’re bringing. One thing is for certain - we are definitely raising the game in our sport”.

Further utilizing optical technologies from their award-winning eyewear collections, 100% also offers the ARMEGA with HiPER contrast-enhancing lens technology. These lenses help filter out crossover distortions from the three primary colors humans see (red, green and blue). The resulting lenses offer ramped up contrast; helping riders experience unmatched depth-perception and detail in the goggle’s field of view.

The ARMEGA Goggle Collection is available worldwide starting today. 


Features:

  • Category defining ULTRA HD lens provides unmatched optical clarity

  • Quick-release system offers simple lens changing capability

  • 6-point locking tabs integrate with quick-change system maximizing lens retention

  • Injection-molded 2mm impact-rated, shatter-resistant lens

  • Bonded, dual-injection frame construction maximizes strength and durability

  • Force air intake ports increase circulation and maximize humidity evacuation

  • Contouring compression seal technology to keep goggles in place

  • Next generation sweat collection management and drainage system

  • Perforated triple-layer face foam manages sweat and increases ventilation

  • Ultra-wide 48mm strap with thick silicon bead for maximum grip

  • Removable nose guard for extra deflection against roost and debris


Short Option: The ARMEGA offers unparalleled dominance for the modern racer: bringing ULTRA HD lens clarity to motocross. Experience definition never before viewed through the lens of a goggle with increased impact protection and a quick-release lens changing system. ARMEGA. The pinnacle of vision technology.

Long Option: The ARMEGA offers unparalleled dominance for the modern racer: bringing ULTRA HD lens clarity to motocross. Experience definition and subtlety never before viewed through the lens of a goggle. Add to that our proprietary HiPER contrast-enhancing lens technology and you’ll feel the depth of terrain as you’re commanding past it.

This premium technology is injection-molded into a shatterproof lens that boasts an enhanced field of vision and impact protection. The 6-point locking-tab integration secures the lens and works in unison with a quick-change system enabling you to switch between lenses with a couple of simple clicks.

A bonded, dual-injected frame incorporates a next generation sweat management system that collects sweat as your ride intensifies and forces it away from the lens and out of the goggle through an integrated channel in the frame. Force air intakes in the frame promote increased airflow to ensure fog-free vision, despite heated efforts overcoming sub-par competition.

Want a goggle designed to give it 100% deep in the battlegrounds of motocross? Look no further than the ARMEGA

ULTRA HD: Our signature 100% ULTRA HD lenses are the result of decades of passion, design, craftsmanship and research. Through extensive development and testing, we’ve engineered category defining technology bringing unmatched optical clarity to motocross.

As the lens of choice for the worlds best racers, ULTRA HD integrates with a shatterproof and impact resistant polycarbonate material molded specifically for zero optical distortion. The result is a lens that’s engineered to maximize protection while maintaining the clearest, most accurate vision on the track.

HiPER: It’s simple. Humans see three primary colors – Red, Green and Blue. Human vision begins to distort where these three colors overlap. 100% HiPER Lenses proprietarily filter out these crossovers, resulting in greater contrast and even more vibrant colors.

By ramping up contrast, riders experience depth-defining vision with unmatched perception to feel every detail of terrain before commanding past it.


 
 

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Chris Glaspell

The success of any online publication depends on the quality of execution, and
in this respect UpShift Online’s success is virtually assured.  It was founded by veteran motorcycle industry professionals: English-born photographer Simon Cudby, the premier photographer in the world of motocross, and Chris Glaspell, creative director with firms serving clients that include Suzuki, Yamaha, Kawasaki, Cycle World and Yoshimura. This, plus Upshift’s veteran editorial staff and unrivaled journalism, will gives readers unparalleled views of adventure motorcycling.