Retail Therapy for BMW Riders

Woodcliff Lake, NJ – October 17, 2018. BMW Motorrad USA has introduced, an online platform that enhances the shopping experience for BMW motorcycle parts, accessories, and gear. The new e-commerce site gives shoppers easy access to a full and up-to-date range of BMW Motorrad parts, accessories, apparel, product information, fitment, images, videos and pricing with just a few clicks on their desktop or mobile devices.

“We’re delighted to provide BMW riders with a convenient online tool to enhance their riding experience,” commented Ben Radzyner, Manager, Parts and Accessories for BMW Motorrad USA. “Our range of parts, accessories and gear has broadened along with our model range. This site offers buyers one central source for accessorizing and customizing their bikes, outfitting themselves in the latest Ride and Style gear, and connecting to a local dealer.”

Other features of the site include:

  • Easy-to-navigate shopping categories: model, accessories, parts, gear.

  • Dealer locater.

  • Product page fitment confirmation, allowing customers to confirm or change vehicle fitments throughout the shopping process.

  • In-page assembly viewer with product assembly notes, diagrams and images.

  • Search options by part number, keyword or VIN for compatible parts.

Individual purchases are fulfilled through BMW’s network of authorized dealers through geolocation or customer preference.

Chris Glaspell

The success of any online publication depends on the quality of execution, and
in this respect UpShift Online’s success is virtually assured.  It was founded by veteran motorcycle industry professionals: English-born photographer Simon Cudby, the premier photographer in the world of motocross, and Chris Glaspell, creative director with firms serving clients that include Suzuki, Yamaha, Kawasaki, Cycle World and Yoshimura. This, plus Upshift’s veteran editorial staff and unrivaled journalism, will gives readers unparalleled views of adventure motorcycling.